Pocket-sized HD Camcorder HMX-E10 and the Wi-Fi Enabled Camera ST80.

Samsung Electronics Co., Ltd. today added to its point-and-shoot camcorder lineup with the introduction of the innovative HMX-E10. Offering full-HD resolution, the Samsung HMX-E10 is highlighted by a versatile, 270-degree swiveling lens that enhances consumers’ creativity and allows them to add their own unique views to their video by being able to record from just about any angle. The HMX-E10’s swiveling lens also brings a new sense of fun to recording video, and gives consumers the ability to step out from behind the camcorder and put themselves in the frame with their friends and family.

Samsung has also strived to simplify the way consumers share content with others through the HMX-E10, with the innovative built-in USB port function. The USB feature enables users to connect the camcorder directly to any computer without added attachments like a USB cable, allowing consumers to share important moments wherever they are. When connected to a computer via USB, the HMX-E10 will also simultaneously recharge its battery, a significant time saving feature.

In addition, Samsung unveiled ST80, a 14.2 mega-pixel point-and-shoot camera that joins Samsung’s growing line of Wi-Fi enabled digital cameras. With wireless technologies such as Wi-Fi and Samsung’s AllShare™ (DNLA) connectivity, the ST80 makes it easy to share images on the move and keep friends and family updated from anywhere at any time

Samsung adds versatility to 2View Family with Two New Models

Samsung Electronics. Co. Ltd, a global leader in digital media and digital convergence technology, today unveiled the latest additions to its 2View camera portfolio, the 14.2 mega-pixel ST600 and ST100. Shifting consumer photo-taking behavior to establish Samsung 2View cameras as the new standard in compact camera category and reinforcing the company’s position as a global leader in the digital imaging industry and a driver of innovation, the ST600 and ST100 build off of the success of the ST550(TL225) and ST500(TL220), offering consumers a stylish design, a full-range of smart and easy-to-use features, and of course Samsung’s revolutionary dual LCD technology.

The new flagship models of the Samsung 2View camera family, the ST600 and ST100, each receive an upgrade to their front LCD screens, activated by a simple tap, which now measure 1.8” compared to the 1.5” front LCD screens found on their 2View predecessors. With larger front LCD screens, the ST600 and ST100 make it easier for consumers to properly frame themselves in their photos and videos and be part of the action by stepping out from behind the camera and joining friends and family in front. The Samsung 2View ST600 and ST100 are also available in four stylish, mood-inspired colors, including hot pink, gold, black and purple, and are encased in a slim and sleek compact frame with a metallic finish to deliver a new sense of fun and modern functionality that will ensure users stand out from the crowd.

“Today’s launch is an important landmark for Samsung as it reinforces our position as a leading innovator in the digital camera market,” said SJ Park, President of the Digital Imaging Business, Samsung Electronics. “Unlike any other feature found on digital cameras, consumers immediately recognize the value of what our dual LCD technology can do for them. There is no learning curve or technical understanding that must be achieved as it is a natural extension of what our customers are already doing. Samsung is looking to simplify that task with the new ST600 and ST100, ensuring they have the ability to take the perfect profile shot, and never have to miss that perfect picture moment with family and friends, even if they’re not behind the camera.”