How the NX Lenses are launched into the World. PART II : The NX Lens Planners

The NX series, which
was a major hit upon its release last year, has won high praise from users to
journalists of camera magazines. For the compact system camera, the lens is an
essential product. Aren't you curious about how the Samsung lens came to life?
What about the planning, designing, and marketing work that happened behind the
curtains to develop such a widely hailed product that promises an excellent
value for your money? Here is a sneak peek into how the Samsung NX lens
came to life and the behind stories.

Planning

1. Where
does lens planning start from? Do you follow market demand or do you focus on
technology?

Youngbae Kim
(Director, Product Planning Group) : The NX lens
planning is driven by the market and consumers. We identify consumer needs and
define the lens specification based on their needs, and figure out how to match
the spec with the NX camera.

Jayong Koo
(Manager, Product Planning Group) : Our planning is focused on the
consumers. We analyze various sales data, survey and interview the consumers to
build sophisticated understanding of their needs, and match that with our
technology to come up with a lens that the market is looking for.

Youngbae Kim (Director, Product Planning
Group)

2. What
channels do you use to gather consumer demands and
reactions?

Youngbae
Kim : It's simple. We analyze market data, sales data, and conduct
consumer surveys to segment the customers by age group/type and decide the lens
specification for each.

3. What
made you develop the i-Function lens in the first place?

Youngbae
Kim : I made a lot of effort trying to understand consumer needs and
their usage behavior, and it led me to the i-Function lens. I thought very hard
about how to make photo shooting easier and enjoyable. Lens until now had
increasingly better quality but that was about it. If existing lens were
reactive, following what the body ordered, I wanted to develop a lens that has
buttons on the lens that can give directions, and the outcome was the i-Function
lens.

Jayong
Koo : An innovative idea on a lens that is the i-Function
lens. If a former lens was part of the body that moves reactively at the
body's control, the i-Function lens, in contrast, controls the body, ensuring a
new innovative and convenient UI.

4. Where
did you focus in order to differentiate against competitors
products?

Youngbae
Kim : We will continue to focus on performance and features, just like
the i-Function
lens which has brought about a breakthrough in features.

Jayong Koo (Manager, Product Planning
Group)

5. What is
your outlook on mirrorless cameras and the future of the
i-Function?

Youngbae
Kim : With such an entrenched DSLR market and mirrorless camera at only
its initial stage, many uncertainties exist. Nonetheless, I think that the
ability to fulfill the consumer's need to capture a beautiful scene is more
important than mirror versus mirrorless. It's true that the mirror camera was
able to better satisfy the consumers because it had better technology and
performance; however, I think that the transition from DSLR to mirrorless is a
natural path towards digitalization.

Jayong
Koo : The compact system camera is an innovative camera that combines
the benefits of existing DSLR and point & shoot camera, and I think the
compact system camera market will grow. As a differentiated function of the NX,
the i-Function lens will be continuously upgraded and made more
convenient.

6. Do you
personally enjoy taking pictures?

Youngbae
Kim : I recently had a late child and have taken a lot of pictures of
the baby.

Jayong
Koo : I've been in the camera business for about 10 years and have
taken lots of pictures, which has been a great learning experience. These days,
I take pictures of my children using the NX100.

7. Can you
say a brief sentence about the lens you are currently developing that will be
revealed later?

Youngbae
Kim : We plan to launch lenses for different purposes such as for macro
shooting, lens fit for video, and lens for portrait among many
others.

Marketing

1. Can you
describe what a product manager does?

Howoung Lee
(Senior Manager, Product Marketing Group) : A product manager is
responsible for the whole process from its inception to mass production. Other
responsibilities include, when, where, and how much of the product will be
launched, how to compete with competitors, and what benefits to offer the
customers.

Howoung Lee (Senior Manager, Product Marketing
Group)

2. How is
marketing for cameras and lenses different from that of other electronic
products?

Howoung
Lee : A camera is a product that has both digital and analog
attributes. The emotional aspect of the camera helps to connect people with
other people and deliver my own story.

3. What do
you highlights the most when trying to promote the excellence of the NX lens
compared to existing SLR cameras?

Howoung
Lee : In marketing, there is a terminology called POP and POD. POP
stands for 'Point of Parity' and POD 'Point of Difference'. In terms of POP, we
made a high resolution lens to strengthen the attribute of the lens. In terms of
POD, we introduced the unprecedented i-Function to differentiate against
competitors.

4. Do you
personally like to take photos? If so, what is your favorite camera and
lens?

Howoung
Lee : I was a sales man in the past and there was this one time when I
took a photo of a customer on a heavy snow day, which facilitated the
negotiation. became even fonder of photos then. I like light lenses that work
best with family photos.

5. Do you
have any words of advice for those aspiring to become a marketer or working in a
camera related business?

Howoung
Lee : Because camera portrays the heart and philosophy of people, I
think you need to have a warm heart to do camera marketing.

Design

1. Can you
briefly talk about the lens design?

Kyunghan Noh
(Senior Designer, Design Group) : A lens designer thinks about what
value and benefit the lens should offer to the consumers when it comes out.
These thoughts impact the shape and composition of the lens.

Kyunghan Noh (Senior Designer, Design
Group)

2. I would
think that the lens would be limited in outer design compared to the camera
body. What do you think? What is the most important about outer
design?

Kyunghan
Noh : The lens is an ultra precision instrument with size issues, so
it's true that it has limitations in design. Defining a unique image group is
important.

3. I hear
that designers often have a hard time being stuck between the developers and
planners. What process do you go through to coordinate?

Kyunghan
Noh : In the past, the designers had a little role to play, but the
mindset has shifted towards creativity, so now people come to ask for our
opinions.

4. Bluering
is a key feature of the Samsung NX lens. How did this come
about?

Kyunghan
Noh : We borrowed blue, the color that represents Samsung, to express
Samsung's unique identity through the lens as well.

5. A
self-evaluation of the i-Function lens?

Kyunghan
Noh : I think the i-Function
lens redefined the paradigm of interchangeable lens. If the existing cameras
were not able to control the function looking at the object, the i-Function lens
is able to do so, which is a clear differentiator.

6. What
kind of lens do you want to make in the future?

Kyunghan
Noh : Our plan is to strengthen the premium lens line-up. We will also
continue to develop upgraded versions of previously launched lenses. I also want
to make a lens than can control the whole body from it.

7. Do you
have any words for those who want to become a lens
designer?

Kyunghan
Noh : A lens designer should first have ample experience in taking
pictures. If you take a lot of pictures, you start to see improvement areas as a
user, so for those who want to become a camera or lens designer, I recommend you
take a lot of pictures.

In the two series,
we met with the lens developers, the NX lens
planners, marketers and designers to talk about the key features of the NX lens
and how the i-Function came about. We were able to see that the NX lens
was created to meet the needs of the users in a convenient way, which was made
possible through unsparing effort of experts in their respective fields. I look
forward to how the NX lens
evolves and develops in the future!

The NX series, which
was a major hit upon its release last year, has won high praise from users to
journalists of camera magazines. For the compact system camera, the lens is an
essential product. Aren't you curious about how the Samsung lens came to life?
What about the planning, designing, and marketing work that happened behind the
curtains to develop such a widely hailed product that promises an excellent
value for your money? Here is a sneak peek into how the Samsung NX lens
came to life and the behind stories.

Planning

1. Where
does lens planning start from? Do you follow market demand or do you focus on
technology?

Youngbae Kim
(Director, Product Planning Group) : The NX lens
planning is driven by the market and consumers. We identify consumer needs and
define the lens specification based on their needs, and figure out how to match
the spec with the NX camera.

Jayong Koo
(Manager, Product Planning Group) : Our planning is focused on the
consumers. We analyze various sales data, survey and interview the consumers to
build sophisticated understanding of their needs, and match that with our
technology to come up with a lens that the market is looking for.

Youngbae Kim (Director, Product Planning
Group)

2. What
channels do you use to gather consumer demands and
reactions?

Youngbae
Kim : It's simple. We analyze market data, sales data, and conduct
consumer surveys to segment the customers by age group/type and decide the lens
specification for each.

3. What
made you develop the i-Function lens in the first place?

Youngbae
Kim : I made a lot of effort trying to understand consumer needs and
their usage behavior, and it led me to the i-Function lens. I thought very hard
about how to make photo shooting easier and enjoyable. Lens until now had
increasingly better quality but that was about it. If existing lens were
reactive, following what the body ordered, I wanted to develop a lens that has
buttons on the lens that can give directions, and the outcome was the i-Function
lens.

Jayong
Koo : An innovative idea on a lens that is the i-Function
lens. If a former lens was part of the body that moves reactively at the
body's control, the i-Function lens, in contrast, controls the body, ensuring a
new innovative and convenient UI.

4. Where
did you focus in order to differentiate against competitors
products?

Youngbae
Kim : We will continue to focus on performance and features, just like
the i-Function
lens which has brought about a breakthrough in features.

Jayong Koo (Manager, Product Planning
Group)

5. What is
your outlook on mirrorless cameras and the future of the
i-Function?

Youngbae
Kim : With such an entrenched DSLR market and mirrorless camera at only
its initial stage, many uncertainties exist. Nonetheless, I think that the
ability to fulfill the consumer's need to capture a beautiful scene is more
important than mirror versus mirrorless. It's true that the mirror camera was
able to better satisfy the consumers because it had better technology and
performance; however, I think that the transition from DSLR to mirrorless is a
natural path towards digitalization.

Jayong
Koo : The compact system camera is an innovative camera that combines
the benefits of existing DSLR and point & shoot camera, and I think the
compact system camera market will grow. As a differentiated function of the NX,
the i-Function lens will be continuously upgraded and made more
convenient.

6. Do you
personally enjoy taking pictures?

Youngbae
Kim : I recently had a late child and have taken a lot of pictures of
the baby.

Jayong
Koo : I've been in the camera business for about 10 years and have
taken lots of pictures, which has been a great learning experience. These days,
I take pictures of my children using the NX100.

7. Can you
say a brief sentence about the lens you are currently developing that will be
revealed later?

Youngbae
Kim : We plan to launch lenses for different purposes such as for macro
shooting, lens fit for video, and lens for portrait among many
others.

Marketing

1. Can you
describe what a product manager does?

Howoung Lee
(Senior Manager, Product Marketing Group) : A product manager is
responsible for the whole process from its inception to mass production. Other
responsibilities include, when, where, and how much of the product will be
launched, how to compete with competitors, and what benefits to offer the
customers.

Howoung Lee (Senior Manager, Product Marketing
Group)

2. How is
marketing for cameras and lenses different from that of other electronic
products?

Howoung
Lee : A camera is a product that has both digital and analog
attributes. The emotional aspect of the camera helps to connect people with
other people and deliver my own story.

3. What do
you highlights the most when trying to promote the excellence of the NX lens
compared to existing SLR cameras?

Howoung
Lee : In marketing, there is a terminology called POP and POD. POP
stands for 'Point of Parity' and POD 'Point of Difference'. In terms of POP, we
made a high resolution lens to strengthen the attribute of the lens. In terms of
POD, we introduced the unprecedented i-Function to differentiate against
competitors.

4. Do you
personally like to take photos? If so, what is your favorite camera and
lens?

Howoung
Lee : I was a sales man in the past and there was this one time when I
took a photo of a customer on a heavy snow day, which facilitated the
negotiation. became even fonder of photos then. I like light lenses that work
best with family photos.

5. Do you
have any words of advice for those aspiring to become a marketer or working in a
camera related business?

Howoung
Lee : Because camera portrays the heart and philosophy of people, I
think you need to have a warm heart to do camera marketing.

Design

1. Can you
briefly talk about the lens design?

Kyunghan Noh
(Senior Designer, Design Group) : A lens designer thinks about what
value and benefit the lens should offer to the consumers when it comes out.
These thoughts impact the shape and composition of the lens.

Kyunghan Noh (Senior Designer, Design
Group)

2. I would
think that the lens would be limited in outer design compared to the camera
body. What do you think? What is the most important about outer
design?

Kyunghan
Noh : The lens is an ultra precision instrument with size issues, so
it's true that it has limitations in design. Defining a unique image group is
important.

3. I hear
that designers often have a hard time being stuck between the developers and
planners. What process do you go through to coordinate?

Kyunghan
Noh : In the past, the designers had a little role to play, but the
mindset has shifted towards creativity, so now people come to ask for our
opinions.

4. Bluering
is a key feature of the Samsung NX lens. How did this come
about?

Kyunghan
Noh : We borrowed blue, the color that represents Samsung, to express
Samsung's unique identity through the lens as well.

5. A
self-evaluation of the i-Function lens?

Kyunghan
Noh : I think the i-Function
lens redefined the paradigm of interchangeable lens. If the existing cameras
were not able to control the function looking at the object, the i-Function lens
is able to do so, which is a clear differentiator.

6. What
kind of lens do you want to make in the future?

Kyunghan
Noh : Our plan is to strengthen the premium lens line-up. We will also
continue to develop upgraded versions of previously launched lenses. I also want
to make a lens than can control the whole body from it.

7. Do you
have any words for those who want to become a lens
designer?

Kyunghan
Noh : A lens designer should first have ample experience in taking
pictures. If you take a lot of pictures, you start to see improvement areas as a
user, so for those who want to become a camera or lens designer, I recommend you
take a lot of pictures.

In the two series,
we met with the lens developers, the NX lens
planners, marketers and designers to talk about the key features of the NX lens
and how the i-Function came about. We were able to see that the NX lens
was created to meet the needs of the users in a convenient way, which was made
possible through unsparing effort of experts in their respective fields. I look
forward to how the NX lens
evolves and develops in the future!

How the NX Lenses are launched into the World. PART I : The NX Lens Developers

The Samsung NX series camera won high praise from users when it was unveiled last year. One of the most important things for interchangeable lens cameras is the lens. Offering i-Function on top of the optical function, how did the Samsung NX lens come to life? I met with lens developers from different fields to learn about how the NX lens was created and other behind-the-scene episodes.

1. Please introduce yourself.

Geonmo Kang (Vice President, Lens R&D Group) : My interest in camera and lens dates all the way back to my younger years when my father bought me a camera. I joined Samsung in 1984 and since then I’ve been working in the camera field.
Sungwook Choi (Principal Engineer, Opto-Mechanics Lab, Lens R&D Group) : I joined Samsung a little over 20 years ago and I’ve been working on interchangeable lens design for three years now.
Woojong Cho (Principal Engineer Ph.D, Control Lab, Lens R&D Group) : I majored in laser optics and I am currently in charge of developing and applying new technology to control and run interchangeable lens.
Youngwoo Park (Principal Engineer, Optics Lab, Lens R&D Group) : Hello, I am in charge of the NX lens optical design. I personally like to take pictures and I have strong interest in lens, which naturally led me this field.
Hyuckki Lee (Principal Engineer,Superprecision Optics Lab,Lens R&D Group) : Making lens has long been my dream. I was so deeply moved after reading about this one kid who was featured in a kid’s magazine making cameras and telescope with lens, I purchased lens glass on my own to cut it myself and process it as I wished. Later, I developed my own lens and polished it myself. In a constant pursuit of my dream of becoming a lens developer, I created my own polishing machine. At university, I spent 28 days in a tent in order to capture the sight of Halley’s Comet, and ultimately I became the first person in Korea to do so.

Geonmo Kang (Vice President, Lens R&D Group)

2. It is true that Samsung is a follower in the lens area behind other players? Can you briefly explain the background of your path to where you are now?
Geonmo Kang : Many think that the NX lens came out of nowhere, but it is actually the culmination of over 20 years of research into film cameras and SLR cameras. The first motto that underpinned the lens development team for the NX lens was ‘best-in-class optical function,’ and the second motto was to sell lens to the consumers at a reasonable price.
Youngwoo Park : When the NX was first released, the compact system camera market was underdeveloped, so we were the first to try many technologies. It was quite challenging to stabilize the function.
 

Sungwook Choi (Principal Engineer, Opto-Mechanics Lab, Lens R&D Group)

3. What challenges did you face while developing the lens?
Geonmo Kang : I had made many prototypes, but because I didn’t have enough experience in mass production, I went through a lot of trial and error.
Sungwook Choi : The NX uses a bigger APS-C sensor than other companies. At the initial stage, developing a competitive product at the right size and performance, while also using a big sensor was difficult. Although I had a lot of experience in compact camera, it was my first time developing an interchangeable lens, so dealing with it was difficult at first with many trial and error.
Woojong Cho : Different from existing DSLR lens, the NX system uses contrast AF, which means that control is difficult and leads to many issues. In order to overcome the innate limitations of limited lens performance due to small camera size, we adopted the latest technology used in DSLR. However, it was challenging because the technology was not stable at the time.
Youngwoo Park : We designed various types of lenses that will fit well with the compact and light-weighted NX. In the process, researchers invested a lot effort and time.
Hyuckki Lee : Lenses are like living organisms that do not always turn out as you planned. The key lesson I learned while studying polishing abroad was how to communicate with the lens. It may strike you as odd that I talk to an inanimate object, but interestingly, when you communicate with the lens, you find solutions. Talking with the lens while polishing has now become a habit.
 

Hyuckki Lee (Principal Engineer,Superprecision Optics Lab,Lens R&D Group)

4. Where did you focus to differentiate your lens from competitors?
Youngwoo Park : We wanted to minimize the weight of the lens that moves for focusing for rapid AF. We also developed a proprietary control technology to ensure a certain level of OIS correction.
5. Do you enjoy taking pictures?
Geonmo Kang : I like to take close-ups and enjoy capturing ordinary objects in our everyday life. I also run a photo blog.
Youngwoo Park : I take a lot of pictures using the NX10 and 30mm lens.
Hyuckki Lee : I enjoyed taking pictures ever since I was young, so it has become a hobby for me. Being able to take pictures with the lens I made is a special privilege.

6. As a developer, what do you think are the advantages of the NX lens?
Geonmo Kang : Best-in-class optical function. We put special effort in ensuring balance of the center of the lens with the surrounding.

7. Can you briefly talk about the lenses to be rolled out in the future?
Woojong Cho : A premium lens that sets Samsung’s unique status will be launched. One is the 18~200mm super zoom lens which will be released in the second of half. It is the first to apply AF mechanism called VCM(voice coil motor), with no noise and quick AF. The second is a macro lens named F2.8. It is the first among compact system cameras to have SSA(supersonic actuator). The F1.4 85mm lens, another lens with VCM, has the widest diameter among compact system camera.


8. Do you have any words for younger students wishing to become a lens developer?
Hyuckki Lee : Even with digitalization, lens will remain analog. For those students who like the feel of analog lens, continue to develop yourself with the dream of becoming the best expert in the analog field.
So, that was a sneak peek into how the NX lens was created! Obviously, the NX lens is not an outcome of overnight effort, but a product of long research and development. I was particularly impressed with the pride each developer had on the lens development work and their passion and commitment. In the next posting, I will meet with the lens planner, marketer and designers to talk about their work on the NX lens.
Next post will be published May 17th. Until then, take care!

Firmware Updates for the NX lenses

Samsung Electronics Co., Ltd, a global leader in digital media and digital
convergence technologies announced firmware upgrades for Samsung's NX Lenses.
The firmware upgrades for NX lens will enhance the product performance.

Here are the improvements in NX Lens Firmware

1. The rotation direction of MF Ring is changed to the opposite.

2. The power consumption of using the lens is reduced.

3. Focus accuracy is imporved when focus is set to infinite in Fireworks
mode.

Applicable Models and Firmware Versions

• 18-55 mm (v1.20)

• 18-55 mm_i-Function (v1.10)

• 20 mm (v1.10)

• 20-50 mm (v1.10)

• 30 mm (v1.20)

• 50-200 mm (v1.20)

• 50-200 mm_i-Function (v1.10)

The upgrades are available for customers to download at www.samsung.com

How to upgrade the firmware for the NX Lenses.

You can upgrade the firmware by following these steps;

1. Click here
to download firmware

2. Click on Firmware

3. Click on 'Upgrade guide' and 'Upgrade File' to install and upgrade your
firmware

Samsung NX11, sprigiona la tua creatività

“Professional images and a design that is versatile and easy to use: the NX Series has been enriched with the addition of the NX11.” – Megamodo, Italy (30th March 2011) http://www.megamodo.com/201195159-samsung-nx11-sprigiona-la-tua-creativita/

Samsung NX11, sprigiona la tua creatività

“Professional images and a design that is versatile and easy to use: the NX
Series has been enriched with the addition of the NX11.”

– Megamodo,
Italy (30th March 2011)

Immagini professionali in corpi macchina versatili e facili da utilizzare: è
la Serie NX di Samsung, arricchita dall’ingresso nel mercato dell’ultimo modello
NX11 e presenta un modo tutto nuovo di intendere la fotografia, all’insegna
della qualità e della massima semplicità d’uso. Le fotocamere della serie NX
offrono, infatti, tutte le funzioni necessarie per scattare in modo facile e
intuitivo foto davvero indimenticabili. Il segreto? L’unione di un formidabile
corpo macchina “mirrorless”, privo cioè di specchio e pentaprisma, di un sensore
CMOS di dimensioni APS-C e di un sistema di ottiche intercambiabili, in grado di
garantire tutta la flessibilità e le prestazioni tipiche delle tradizionali
fotocamere reflex, ma con dimensioni e pesi decisamente più contenuti.

Inoltre,
uniche sul mercato, le fotocamere della Serie NX sono compatibili con le lenti
i-Function, lenti intelligenti che consentono di impostare i principali
parametri di scatto direttamente dall’obiettivo, in due semplici
passaggi.

Il meglio del know-how tecnologico
Samsung e la continua ricerca nell’innovazione prende forma, quindi, in tre
corpi macchina mirrorless – NX11, NX100, NX10 – in grado di combinare le
funzionalità più smart e un set di accessori personalizzabili, tra cui lenti
intercambiabili, flash e sistema GPS, in grado di rendere la fotografia digitale
davvero versatile ed adattabile ad ogni esigenza di scatto, per un risultato
d’eccellenza garantito.

Pur semplificando la struttura della fotocamera rispetto ad un sistema reflex
tradizionale rendendola estremamente portatile, il sistema NX integra il sensore
CMOS in formato APS-C da 14.6MP, il principale elemento responsabile della
qualità d’immagine tipica di un sistema reflex e cuore tecnologico della serie.
In grado di catturare più luce e maggiori dettagli rispetto ai sensori
normalmente impiegati delle fotocamere compatte, questo sensore è capace di
ridurre il “rumore digitale” che tende a compromettere la qualità delle foto
scattate con le fotocamere digitali compatte soprattutto in condizioni di scarsa
illuminazione.

Vero e proprio sistema creativo a portata di mano, la serie NX di Samsung
coniuga massima ergonomia, comodità e leggerezza alla possibilità di scegliere
di volta in volta la lente giusta a seconda della scena inquadrata e alle
esigenze di ogni utente. Grazie alle ottiche intercambiabili e alle lenti
i-Function, che permettono di impostare i principali parametri di scatto
direttamente dall’obiettivo con una sola mano, fare foto di qualità non è mai
stato così facile! Sarà presto possibile scegliere tra ben 10 obiettivi diversi,
ciascuno pensato per un utilizzo specifico: dal panorama al ritratto alle
riprese macro, nel sistema NX c’è sempre l’obiettivo che fa per te!

Infine, l’intera gamma di fotocamere NX si presenta equipaggiata con un ampio
display da 3” che sfrutta l’innovativa tecnologia AMOLED per una visualizzazione
luminosa anche sotto la luce diretta del sole e una riproduzione di colori
perfettamente naturali e brillanti. Si aggiungono tempi di risposta eccellenti:
il nuovo display AMOLED della serie NX di Samsung è 3.000 volte più rapido di un
tradizionale schermo LCD, senza dimenticare che ciò comporta consumi decisamente
più ridotti e, di conseguenza, una maggiore durata della batteria.

Ultima arrivata nella famiglia di fotocamere digitali NX, Samsung NX11 unisce
prestazioni di altissima qualità e lenti intercambiabili in un corpo macchina
leggero e portatile: un vero e proprio strumento creativo a portata di mano
completo di un vasto sistema di accessori in grado di renderlo flessibile e
adattabile a ogni esigenza di scatto. Ergonomica e versatile, la nuova mirroless
Samsung NX11 prosegue con successo lungo la strada dell’innovazione inaugurata
dalla NX10, cui aggiunge alcuni miglioramenti in termini di grip e di ghiera
i-Function. Gli innovativi obiettivi i-Function, attraverso i quali è possibile
modificare i principali parametri di scatto semplicemente premendo un pulsante
dedicato presente sulla ghiera dell’obiettivo, possono essere usati anche sulla
NX10 previo aggiornamento firmware scaricabile dal sito Samsung. .

Samsung NX11 rappresenta, inoltre, la fotocamera perfetta per tutti coloro
che vogliono dare espressione alla propria vena artistica: scegliendo tra i
tanti effetti a disposizione – quali Miniaturing, Vignetting e Fish-eye – è,
infatti, possibile personalizzare facilmente le proprie foto modificando la
prospettiva delle immagini, creare composizioni in forte contrasto o divertirsi
con l’effetto distorsione. Per catturare con una sola foto l’emozione che si
prova davanti a uno spettacolo di natura, invece, basta utilizzare la modalità
Panorama Shot, che consente di ottenere splendide immagini unendo
automaticamente più foto, raccogliendo fino a 180° di panorama, utilizzabile sia
in orizzontale che in verticale. La nuova NX11 si caratterizza, infine, per il
mirino elettronico integrato, il flash e uno schermo AMOLED LCD da 3” in grado
di ridurre il riflesso della luce permettendo di vedere sempre le proprie
immagini in qualsiasi situazione.

Vero gioiello d’innovazione, Samsung NX11 presenta in dotazione uno zoom
i-Function 18-55mm F3.5/5.6 OIS e supporta gli obiettivi iFunction e l’intera
gamma di lenti Samsung. Tra questi ricordiamo uno zoom 20-50mm F3.5/5.6
i-Function e un obiettivo 20mm F2.8 i-Function leggero e dalle dimensioni
contenute per riprese panoramiche perfette, l’ottica pancake 30mm F2.0 ideale
per scatti in condizioni di scarsa luminosità, , un’ottica tele 50-200mm
F4.0/5.6 completa di stabilizzatore ottico.

The Aerial Photography with the Imagelogers

On November 3, 2010, four Imagelogers boarded a helicopter in Seoul, Korea. Why? To test the features of Samsung’s mirrorless interchangeable lens camera, NX Series. So they’ll be able to test the features of the NX series from Samsung’s mirrorless interchangeable lens camera. The cold weather was a big challenge, but the fun memory will last forever. Shall we take a look at the scenery of Seoul in the fall through the lens (literally) of Samsung NX?

After landing at the airport, our guide led us through the security check and to the helicopter landing zone; just like when you board an airplane!

A van was waiting for us on the runway where it will take us to the helicopter.

It was my first time riding down the runway! I felt like I was VIP. After driving for about five minutes, we arrived on the helicopter landing zone.

Before the shooting, we gathered at the office to check the route and to receive training.

After receiving training on check watch-outs for aerial photography, we moved to the hanger to put the safety belts on.

For aerial photography, the helicopter doors are hung open so fastening the safety belt tightly is very important! ^^

So, this is us, the four Imagelogers. The person on the right is very tall so he struggled with putting on the belt.

The helicopter we will be riding is the latest EC155B1. Cool, huh?The helicopter was made by Eurocopter and can accommodate up to 12 people. This is a picture of all of us together before boarding!

We also read the safety features manual. After we read the safety features manual, we are ready to take off!

For safety reasons, two pilots fly together. There are so many buttons and instrument panels! I wonder what they are used for. We take off with a deafening sound from the engine.

Everyone is excited!

After takeoff, the doors are opened for photo shooting – and with it, the suffocating wind and roaring engine sound!

The rope you see in the photo is literally our lifeline. Looking down is terribly frightening, but it doesn’t stop the Imageloger from clicking away on his camera.

What you see here in the middle of the picture is the Incheon Bridge. It connects the Incheon International Airport, the gateway into Korea, with the inland.

A bird’s-eye view of the Yeongheung Bridge.

Not long after, the view of Seohae Bridge comes into sight.

The two pilots steering the helicopter constantly check both sides to make sure our path is clear. They can be heard shouting: “Left clear! OK! Right clear! OK!” in turns. Wow! You are awesome!

Catching the right angle from an aerial view was quite challenging since the helicopter moved very fast.

Due to a slight delay in schedule, we closed the door and revved up our speed to reach Seoul. About 10 minutes later, we arrived near Seoul.

This is the Jamsil Olympic Stadium where it hosted the 1988 Seoul Olympics.

Seoul sure is a crowded city! Look at these tightly packed houses!

A view of a theme park and a race track.

After successfully shooting for some two or so hours, we finally landed. The aerial photography with the Imagelogers of Samsung Electronics was indeed a memorable experience full of clear skies, fascinating landscape and excellent camera function!