Showing posts with label lens. Show all posts
Showing posts with label lens. Show all posts

Friday, June 17, 2011

Samsung launches WB700 and WB210 range of sleek cameras with high zoom technology





Samsung Electronics Co., Ltd, a global provider of digital media and digital convergence technologies, announced the launch of the WB700 and WB210- two ultra-zoom, wide angle cameras that boast intuitive features to make it easier to take great pictures on the go. The Samsung WB700 and WB210 cameras have been designed to deliver clear and detailed pictures, controlled through an intuitive new Smart Access user interface, all packed into a sleek and super-portable camera.


Thursday, May 26, 2011

ES9 NEW DIGITAL CAMERA FROM SAMSUNG



ES9 NEW DIGITAL CAMERA FROM SAMSUNG

 

- 4X Optical Zoom
- 27mm Wide Angle Lens
- 12.2 Mega Pixels
- DIS
- Smart Auto Mode
- Beauty Shot Mode
- Face Detection
- Self Portrait
- Smile Shot
- Blink Detection
- Photo Style Selector


Provided by Samsung Electronics Co.,Ltd..

Wednesday, May 18, 2011

How the NX Lenses are launched into the World. PART II : The NX Lens Planners



The NX series, which
was a major hit upon its release last year, has won high praise from users to
journalists of camera magazines. For the compact system camera, the lens is an
essential product. Aren't you curious about how the Samsung lens came to life?
What about the planning, designing, and marketing work that happened behind the
curtains to develop such a widely hailed product that promises an excellent
value for your money? Here is a sneak peek into how the Samsung NX lens
came to life and the behind stories.






Planning


1. Where
does lens planning start from? Do you follow market demand or do you focus on
technology?


Youngbae Kim
(Director, Product Planning Group)
: The NX lens
planning is driven by the market and consumers. We identify consumer needs and
define the lens specification based on their needs, and figure out how to match
the spec with the NX camera.


Jayong Koo
(Manager, Product Planning Group) :
Our planning is focused on the
consumers. We analyze various sales data, survey and interview the consumers to
build sophisticated understanding of their needs, and match that with our
technology to come up with a lens that the market is looking for.


Youngbae Kim (Director, Product Planning
Group)


2. What
channels do you use to gather consumer demands and
reactions?



Youngbae
Kim
: It's simple. We analyze market data, sales data, and conduct
consumer surveys to segment the customers by age group/type and decide the lens
specification for each.


3. What
made you develop the i-Function lens in the first place?



Youngbae
Kim
: I made a lot of effort trying to understand consumer needs and
their usage behavior, and it led me to the i-Function lens. I thought very hard
about how to make photo shooting easier and enjoyable. Lens until now had
increasingly better quality but that was about it. If existing lens were
reactive, following what the body ordered, I wanted to develop a lens that has
buttons on the lens that can give directions, and the outcome was the i-Function
lens.


Jayong
Koo
: An innovative idea on a lens that is the i-Function
lens
. If a former lens was part of the body that moves reactively at the
body's control, the i-Function lens, in contrast, controls the body, ensuring a
new innovative and convenient UI.


4. Where
did you focus in order to differentiate against competitors
products?



Youngbae
Kim
: We will continue to focus on performance and features, just like
the i-Function
lens
which has brought about a breakthrough in features.


Jayong Koo (Manager, Product Planning
Group)


5. What is
your outlook on mirrorless cameras and the future of the
i-Function?



Youngbae
Kim
: With such an entrenched DSLR market and mirrorless camera at only
its initial stage, many uncertainties exist. Nonetheless, I think that the
ability to fulfill the consumer's need to capture a beautiful scene is more
important than mirror versus mirrorless. It's true that the mirror camera was
able to better satisfy the consumers because it had better technology and
performance; however, I think that the transition from DSLR to mirrorless is a
natural path towards digitalization.


Jayong
Koo
: The compact system camera is an innovative camera that combines
the benefits of existing DSLR and point & shoot camera, and I think the
compact system camera market will grow. As a differentiated function of the NX,
the i-Function lens will be continuously upgraded and made more
convenient.


6. Do you
personally enjoy taking pictures?



Youngbae
Kim
: I recently had a late child and have taken a lot of pictures of
the baby.


Jayong
Koo
: I've been in the camera business for about 10 years and have
taken lots of pictures, which has been a great learning experience. These days,
I take pictures of my children using the NX100.


7. Can you
say a brief sentence about the lens you are currently developing that will be
revealed later?



Youngbae
Kim
: We plan to launch lenses for different purposes such as for macro
shooting, lens fit for video, and lens for portrait among many
others.





Marketing



1. Can you
describe what a product manager does?



Howoung Lee
(Senior Manager, Product Marketing Group)
: A product manager is
responsible for the whole process from its inception to mass production. Other
responsibilities include, when, where, and how much of the product will be
launched, how to compete with competitors, and what benefits to offer the
customers.



Howoung Lee (Senior Manager, Product Marketing
Group)


2. How is
marketing for cameras and lenses different from that of other electronic
products?



Howoung
Lee
: A camera is a product that has both digital and analog
attributes. The emotional aspect of the camera helps to connect people with
other people and deliver my own story.


3. What do
you highlights the most when trying to promote the excellence of the NX lens
compared to existing SLR cameras?



Howoung
Lee
: In marketing, there is a terminology called POP and POD. POP
stands for 'Point of Parity' and POD 'Point of Difference'. In terms of POP, we
made a high resolution lens to strengthen the attribute of the lens. In terms of
POD, we introduced the unprecedented i-Function to differentiate against
competitors.


4. Do you
personally like to take photos? If so, what is your favorite camera and
lens?



Howoung
Lee
: I was a sales man in the past and there was this one time when I
took a photo of a customer on a heavy snow day, which facilitated the
negotiation. became even fonder of photos then. I like light lenses that work
best with family photos.


5. Do you
have any words of advice for those aspiring to become a marketer or working in a
camera related business?



Howoung
Lee
: Because camera portrays the heart and philosophy of people, I
think you need to have a warm heart to do camera marketing.






Design



1. Can you
briefly talk about the lens design?



Kyunghan Noh
(Senior Designer, Design Group)
: A lens designer thinks about what
value and benefit the lens should offer to the consumers when it comes out.
These thoughts impact the shape and composition of the lens.


Kyunghan Noh (Senior Designer, Design
Group)


2. I would
think that the lens would be limited in outer design compared to the camera
body. What do you think? What is the most important about outer
design?



Kyunghan
Noh
: The lens is an ultra precision instrument with size issues, so
it's true that it has limitations in design. Defining a unique image group is
important.


3. I hear
that designers often have a hard time being stuck between the developers and
planners. What process do you go through to coordinate?



Kyunghan
Noh
: In the past, the designers had a little role to play, but the
mindset has shifted towards creativity, so now people come to ask for our
opinions.


4. Bluering
is a key feature of the Samsung NX lens. How did this come
about?



Kyunghan
Noh
: We borrowed blue, the color that represents Samsung, to express
Samsung's unique identity through the lens as well.


5. A
self-evaluation of the i-Function lens?



Kyunghan
Noh
: I think the i-Function
lens
redefined the paradigm of interchangeable lens. If the existing cameras
were not able to control the function looking at the object, the i-Function lens
is able to do so, which is a clear differentiator.


6. What
kind of lens do you want to make in the future?



Kyunghan
Noh
: Our plan is to strengthen the premium lens line-up. We will also
continue to develop upgraded versions of previously launched lenses. I also want
to make a lens than can control the whole body from it.


7. Do you
have any words for those who want to become a lens
designer?



Kyunghan
Noh
: A lens designer should first have ample experience in taking
pictures. If you take a lot of pictures, you start to see improvement areas as a
user, so for those who want to become a camera or lens designer, I recommend you
take a lot of pictures.


In the two series,
we met with the lens developers, the NX lens
planners, marketers and designers to talk about the key features of the NX lens
and how the i-Function came about. We were able to see that the NX lens
was created to meet the needs of the users in a convenient way, which was made
possible through unsparing effort of experts in their respective fields. I look
forward to how the NX lens
evolves and develops in the future!


The NX series, which
was a major hit upon its release last year, has won high praise from users to
journalists of camera magazines. For the compact system camera, the lens is an
essential product. Aren't you curious about how the Samsung lens came to life?
What about the planning, designing, and marketing work that happened behind the
curtains to develop such a widely hailed product that promises an excellent
value for your money? Here is a sneak peek into how the Samsung NX lens
came to life and the behind stories.






Planning


1. Where
does lens planning start from? Do you follow market demand or do you focus on
technology?


Youngbae Kim
(Director, Product Planning Group)
: The NX lens
planning is driven by the market and consumers. We identify consumer needs and
define the lens specification based on their needs, and figure out how to match
the spec with the NX camera.


Jayong Koo
(Manager, Product Planning Group) :
Our planning is focused on the
consumers. We analyze various sales data, survey and interview the consumers to
build sophisticated understanding of their needs, and match that with our
technology to come up with a lens that the market is looking for.


Youngbae Kim (Director, Product Planning
Group)


2. What
channels do you use to gather consumer demands and
reactions?



Youngbae
Kim
: It's simple. We analyze market data, sales data, and conduct
consumer surveys to segment the customers by age group/type and decide the lens
specification for each.


3. What
made you develop the i-Function lens in the first place?



Youngbae
Kim
: I made a lot of effort trying to understand consumer needs and
their usage behavior, and it led me to the i-Function lens. I thought very hard
about how to make photo shooting easier and enjoyable. Lens until now had
increasingly better quality but that was about it. If existing lens were
reactive, following what the body ordered, I wanted to develop a lens that has
buttons on the lens that can give directions, and the outcome was the i-Function
lens.


Jayong
Koo
: An innovative idea on a lens that is the i-Function
lens
. If a former lens was part of the body that moves reactively at the
body's control, the i-Function lens, in contrast, controls the body, ensuring a
new innovative and convenient UI.


4. Where
did you focus in order to differentiate against competitors
products?



Youngbae
Kim
: We will continue to focus on performance and features, just like
the i-Function
lens
which has brought about a breakthrough in features.


Jayong Koo (Manager, Product Planning
Group)


5. What is
your outlook on mirrorless cameras and the future of the
i-Function?



Youngbae
Kim
: With such an entrenched DSLR market and mirrorless camera at only
its initial stage, many uncertainties exist. Nonetheless, I think that the
ability to fulfill the consumer's need to capture a beautiful scene is more
important than mirror versus mirrorless. It's true that the mirror camera was
able to better satisfy the consumers because it had better technology and
performance; however, I think that the transition from DSLR to mirrorless is a
natural path towards digitalization.


Jayong
Koo
: The compact system camera is an innovative camera that combines
the benefits of existing DSLR and point & shoot camera, and I think the
compact system camera market will grow. As a differentiated function of the NX,
the i-Function lens will be continuously upgraded and made more
convenient.


6. Do you
personally enjoy taking pictures?



Youngbae
Kim
: I recently had a late child and have taken a lot of pictures of
the baby.


Jayong
Koo
: I've been in the camera business for about 10 years and have
taken lots of pictures, which has been a great learning experience. These days,
I take pictures of my children using the NX100.


7. Can you
say a brief sentence about the lens you are currently developing that will be
revealed later?



Youngbae
Kim
: We plan to launch lenses for different purposes such as for macro
shooting, lens fit for video, and lens for portrait among many
others.





Marketing



1. Can you
describe what a product manager does?



Howoung Lee
(Senior Manager, Product Marketing Group)
: A product manager is
responsible for the whole process from its inception to mass production. Other
responsibilities include, when, where, and how much of the product will be
launched, how to compete with competitors, and what benefits to offer the
customers.



Howoung Lee (Senior Manager, Product Marketing
Group)


2. How is
marketing for cameras and lenses different from that of other electronic
products?



Howoung
Lee
: A camera is a product that has both digital and analog
attributes. The emotional aspect of the camera helps to connect people with
other people and deliver my own story.


3. What do
you highlights the most when trying to promote the excellence of the NX lens
compared to existing SLR cameras?



Howoung
Lee
: In marketing, there is a terminology called POP and POD. POP
stands for 'Point of Parity' and POD 'Point of Difference'. In terms of POP, we
made a high resolution lens to strengthen the attribute of the lens. In terms of
POD, we introduced the unprecedented i-Function to differentiate against
competitors.


4. Do you
personally like to take photos? If so, what is your favorite camera and
lens?



Howoung
Lee
: I was a sales man in the past and there was this one time when I
took a photo of a customer on a heavy snow day, which facilitated the
negotiation. became even fonder of photos then. I like light lenses that work
best with family photos.


5. Do you
have any words of advice for those aspiring to become a marketer or working in a
camera related business?



Howoung
Lee
: Because camera portrays the heart and philosophy of people, I
think you need to have a warm heart to do camera marketing.






Design



1. Can you
briefly talk about the lens design?



Kyunghan Noh
(Senior Designer, Design Group)
: A lens designer thinks about what
value and benefit the lens should offer to the consumers when it comes out.
These thoughts impact the shape and composition of the lens.


Kyunghan Noh (Senior Designer, Design
Group)


2. I would
think that the lens would be limited in outer design compared to the camera
body. What do you think? What is the most important about outer
design?



Kyunghan
Noh
: The lens is an ultra precision instrument with size issues, so
it's true that it has limitations in design. Defining a unique image group is
important.


3. I hear
that designers often have a hard time being stuck between the developers and
planners. What process do you go through to coordinate?



Kyunghan
Noh
: In the past, the designers had a little role to play, but the
mindset has shifted towards creativity, so now people come to ask for our
opinions.


4. Bluering
is a key feature of the Samsung NX lens. How did this come
about?



Kyunghan
Noh
: We borrowed blue, the color that represents Samsung, to express
Samsung's unique identity through the lens as well.


5. A
self-evaluation of the i-Function lens?



Kyunghan
Noh
: I think the i-Function
lens
redefined the paradigm of interchangeable lens. If the existing cameras
were not able to control the function looking at the object, the i-Function lens
is able to do so, which is a clear differentiator.


6. What
kind of lens do you want to make in the future?



Kyunghan
Noh
: Our plan is to strengthen the premium lens line-up. We will also
continue to develop upgraded versions of previously launched lenses. I also want
to make a lens than can control the whole body from it.


7. Do you
have any words for those who want to become a lens
designer?



Kyunghan
Noh
: A lens designer should first have ample experience in taking
pictures. If you take a lot of pictures, you start to see improvement areas as a
user, so for those who want to become a camera or lens designer, I recommend you
take a lot of pictures.


In the two series,
we met with the lens developers, the NX lens
planners, marketers and designers to talk about the key features of the NX lens
and how the i-Function came about. We were able to see that the NX lens
was created to meet the needs of the users in a convenient way, which was made
possible through unsparing effort of experts in their respective fields. I look
forward to how the NX lens
evolves and develops in the future!

Saturday, May 14, 2011

WB700 Samsung Compact Digital Camera



This is new Samsung WB700 digital camera. WB700 has slim and sleek design with
super long zoom and superior picture quality. WB700 offers

-14.2 Mega
Pixels
-24mm ultra wide Schneider lens
-18x optical zoom lens ( cab boost
up to 24x with Smart zoom feature)
-Dual IS
-Smart Filter
-Sound
Alive
-720P HD Movie
-HDMI
-Full Manual Control


Provided
by Samsung Electronics Co.,Ltd.

Thursday, May 5, 2011

How the NX Lenses are launched into the World. PART I : The NX Lens Developers


The Samsung NX series camera won high praise from users when it was unveiled last year. One of the most important things for interchangeable lens cameras is the lens. Offering i-Function on top of the optical function, how did the Samsung NX lens come to life? I met with lens developers from different fields to learn about how the NX lens was created and other behind-the-scene episodes.



1. Please introduce yourself.

Geonmo Kang (Vice President, Lens R&D Group) : My interest in camera and lens dates all the way back to my younger years when my father bought me a camera. I joined Samsung in 1984 and since then I’ve been working in the camera field.
Sungwook Choi (Principal Engineer, Opto-Mechanics Lab, Lens R&D Group) : I joined Samsung a little over 20 years ago and I’ve been working on interchangeable lens design for three years now.
Woojong Cho (Principal Engineer Ph.D, Control Lab, Lens R&D Group) : I majored in laser optics and I am currently in charge of developing and applying new technology to control and run interchangeable lens.
Youngwoo Park (Principal Engineer, Optics Lab, Lens R&D Group) : Hello, I am in charge of the NX lens optical design. I personally like to take pictures and I have strong interest in lens, which naturally led me this field.
Hyuckki Lee (Principal Engineer,Superprecision Optics Lab,Lens R&D Group) : Making lens has long been my dream. I was so deeply moved after reading about this one kid who was featured in a kid’s magazine making cameras and telescope with lens, I purchased lens glass on my own to cut it myself and process it as I wished. Later, I developed my own lens and polished it myself. In a constant pursuit of my dream of becoming a lens developer, I created my own polishing machine. At university, I spent 28 days in a tent in order to capture the sight of Halley’s Comet, and ultimately I became the first person in Korea to do so.

Geonmo Kang (Vice President, Lens R&D Group)

2. It is true that Samsung is a follower in the lens area behind other players? Can you briefly explain the background of your path to where you are now?
Geonmo Kang : Many think that the NX lens came out of nowhere, but it is actually the culmination of over 20 years of research into film cameras and SLR cameras. The first motto that underpinned the lens development team for the NX lens was ‘best-in-class optical function,’ and the second motto was to sell lens to the consumers at a reasonable price.
Youngwoo Park : When the NX was first released, the compact system camera market was underdeveloped, so we were the first to try many technologies. It was quite challenging to stabilize the function.
 

Sungwook Choi (Principal Engineer, Opto-Mechanics Lab, Lens R&D Group)

3. What challenges did you face while developing the lens?
Geonmo Kang : I had made many prototypes, but because I didn’t have enough experience in mass production, I went through a lot of trial and error.
Sungwook Choi : The NX uses a bigger APS-C sensor than other companies. At the initial stage, developing a competitive product at the right size and performance, while also using a big sensor was difficult. Although I had a lot of experience in compact camera, it was my first time developing an interchangeable lens, so dealing with it was difficult at first with many trial and error.
Woojong Cho : Different from existing DSLR lens, the NX system uses contrast AF, which means that control is difficult and leads to many issues. In order to overcome the innate limitations of limited lens performance due to small camera size, we adopted the latest technology used in DSLR. However, it was challenging because the technology was not stable at the time.
Youngwoo Park : We designed various types of lenses that will fit well with the compact and light-weighted NX. In the process, researchers invested a lot effort and time.
Hyuckki Lee : Lenses are like living organisms that do not always turn out as you planned. The key lesson I learned while studying polishing abroad was how to communicate with the lens. It may strike you as odd that I talk to an inanimate object, but interestingly, when you communicate with the lens, you find solutions. Talking with the lens while polishing has now become a habit.
 

Hyuckki Lee (Principal Engineer,Superprecision Optics Lab,Lens R&D Group)

4. Where did you focus to differentiate your lens from competitors?
Youngwoo Park : We wanted to minimize the weight of the lens that moves for focusing for rapid AF. We also developed a proprietary control technology to ensure a certain level of OIS correction.
5. Do you enjoy taking pictures?
Geonmo Kang : I like to take close-ups and enjoy capturing ordinary objects in our everyday life. I also run a photo blog.
Youngwoo Park : I take a lot of pictures using the NX10 and 30mm lens.
Hyuckki Lee : I enjoyed taking pictures ever since I was young, so it has become a hobby for me. Being able to take pictures with the lens I made is a special privilege.

6. As a developer, what do you think are the advantages of the NX lens?
Geonmo Kang : Best-in-class optical function. We put special effort in ensuring balance of the center of the lens with the surrounding.

7. Can you briefly talk about the lenses to be rolled out in the future?
Woojong Cho : A premium lens that sets Samsung’s unique status will be launched. One is the 18~200mm super zoom lens which will be released in the second of half. It is the first to apply AF mechanism called VCM(voice coil motor), with no noise and quick AF. The second is a macro lens named F2.8. It is the first among compact system cameras to have SSA(supersonic actuator). The F1.4 85mm lens, another lens with VCM, has the widest diameter among compact system camera.


8. Do you have any words for younger students wishing to become a lens developer?
Hyuckki Lee : Even with digitalization, lens will remain analog. For those students who like the feel of analog lens, continue to develop yourself with the dream of becoming the best expert in the analog field.
So, that was a sneak peek into how the NX lens was created! Obviously, the NX lens is not an outcome of overnight effort, but a product of long research and development. I was particularly impressed with the pride each developer had on the lens development work and their passion and commitment. In the next posting, I will meet with the lens planner, marketer and designers to talk about their work on the NX lens.
Next post will be published May 17th. Until then, take care!

Friday, April 22, 2011

Firmware Updates for the NX lenses


Samsung Electronics Co., Ltd, a global leader in digital media and digital
convergence technologies announced firmware upgrades for Samsung's NX Lenses.
The firmware upgrades for NX lens will enhance the product performance.

Here are the improvements in NX Lens Firmware

1. The rotation direction of MF Ring is changed to the opposite.

2. The power consumption of using the lens is reduced.

3. Focus accuracy is imporved when focus is set to infinite in Fireworks
mode.

Applicable Models and Firmware Versions

• 18-55 mm (v1.20)

• 18-55 mm_i-Function (v1.10)

• 20 mm (v1.10)

• 20-50 mm (v1.10)

• 30 mm (v1.20)

• 50-200 mm (v1.20)

• 50-200 mm_i-Function (v1.10)

The upgrades are available for customers to download at www.samsung.com


How to upgrade the firmware for the NX Lenses.

You can upgrade the firmware by following these steps;

1. Click here
to download firmware

2. Click on Firmware

lens firmware

3. Click on 'Upgrade guide' and 'Upgrade File' to install and upgrade your
firmware

lens firmware1

Sunday, April 17, 2011

Saturday, April 16, 2011

Samsung NX11, sprigiona la tua creatività

“Professional images and a design that is versatile and easy to use: the NX
Series has been enriched with the addition of the NX11.”

– Megamodo,
Italy (30th March 2011)

Immagini professionali in corpi macchina versatili e facili da utilizzare: è
la Serie NX di Samsung, arricchita dall’ingresso nel mercato dell’ultimo modello
NX11 e presenta un modo tutto nuovo di intendere la fotografia, all’insegna
della qualità e della massima semplicità d’uso. Le fotocamere della serie NX
offrono, infatti, tutte le funzioni necessarie per scattare in modo facile e
intuitivo foto davvero indimenticabili. Il segreto? L’unione di un formidabile
corpo macchina “mirrorless”, privo cioè di specchio e pentaprisma, di un sensore
CMOS di dimensioni APS-C e di un sistema di ottiche intercambiabili, in grado di
garantire tutta la flessibilità e le prestazioni tipiche delle tradizionali
fotocamere reflex, ma con dimensioni e pesi decisamente più contenuti.
Samsung NX11
Inoltre,
uniche sul mercato, le fotocamere della Serie NX sono compatibili con le lenti
i-Function, lenti intelligenti che consentono di impostare i principali
parametri di scatto direttamente dall’obiettivo, in due semplici
passaggi.

Il meglio del know-how tecnologico
Samsung e la continua ricerca nell’innovazione prende forma, quindi, in tre
corpi macchina mirrorless – NX11, NX100, NX10 – in grado di combinare le
funzionalità più smart e un set di accessori personalizzabili, tra cui lenti
intercambiabili, flash e sistema GPS, in grado di rendere la fotografia digitale
davvero versatile ed adattabile ad ogni esigenza di scatto, per un risultato
d’eccellenza garantito.

Pur semplificando la struttura della fotocamera rispetto ad un sistema reflex
tradizionale rendendola estremamente portatile, il sistema NX integra il sensore
CMOS in formato APS-C da 14.6MP, il principale elemento responsabile della
qualità d’immagine tipica di un sistema reflex e cuore tecnologico della serie.
In grado di catturare più luce e maggiori dettagli rispetto ai sensori
normalmente impiegati delle fotocamere compatte, questo sensore è capace di
ridurre il “rumore digitale” che tende a compromettere la qualità delle foto
scattate con le fotocamere digitali compatte soprattutto in condizioni di scarsa
illuminazione.

Vero e proprio sistema creativo a portata di mano, la serie NX di Samsung
coniuga massima ergonomia, comodità e leggerezza alla possibilità di scegliere
di volta in volta la lente giusta a seconda della scena inquadrata e alle
esigenze di ogni utente. Grazie alle ottiche intercambiabili e alle lenti
i-Function, che permettono di impostare i principali parametri di scatto
direttamente dall’obiettivo con una sola mano, fare foto di qualità non è mai
stato così facile! Sarà presto possibile scegliere tra ben 10 obiettivi diversi,
ciascuno pensato per un utilizzo specifico: dal panorama al ritratto alle
riprese macro, nel sistema NX c’è sempre l’obiettivo che fa per te!

Infine, l’intera gamma di fotocamere NX si presenta equipaggiata con un ampio
display da 3” che sfrutta l’innovativa tecnologia AMOLED per una visualizzazione
luminosa anche sotto la luce diretta del sole e una riproduzione di colori
perfettamente naturali e brillanti. Si aggiungono tempi di risposta eccellenti:
il nuovo display AMOLED della serie NX di Samsung è 3.000 volte più rapido di un
tradizionale schermo LCD, senza dimenticare che ciò comporta consumi decisamente
più ridotti e, di conseguenza, una maggiore durata della batteria.

Ultima arrivata nella famiglia di fotocamere digitali NX, Samsung NX11 unisce
prestazioni di altissima qualità e lenti intercambiabili in un corpo macchina
leggero e portatile: un vero e proprio strumento creativo a portata di mano
completo di un vasto sistema di accessori in grado di renderlo flessibile e
adattabile a ogni esigenza di scatto. Ergonomica e versatile, la nuova mirroless
Samsung NX11 prosegue con successo lungo la strada dell’innovazione inaugurata
dalla NX10, cui aggiunge alcuni miglioramenti in termini di grip e di ghiera
i-Function. Gli innovativi obiettivi i-Function, attraverso i quali è possibile
modificare i principali parametri di scatto semplicemente premendo un pulsante
dedicato presente sulla ghiera dell’obiettivo, possono essere usati anche sulla
NX10 previo aggiornamento firmware scaricabile dal sito Samsung. .

Samsung NX11 rappresenta, inoltre, la fotocamera perfetta per tutti coloro
che vogliono dare espressione alla propria vena artistica: scegliendo tra i
tanti effetti a disposizione – quali Miniaturing, Vignetting e Fish-eye – è,
infatti, possibile personalizzare facilmente le proprie foto modificando la
prospettiva delle immagini, creare composizioni in forte contrasto o divertirsi
con l’effetto distorsione. Per catturare con una sola foto l’emozione che si
prova davanti a uno spettacolo di natura, invece, basta utilizzare la modalità
Panorama Shot, che consente di ottenere splendide immagini unendo
automaticamente più foto, raccogliendo fino a 180° di panorama, utilizzabile sia
in orizzontale che in verticale. La nuova NX11 si caratterizza, infine, per il
mirino elettronico integrato, il flash e uno schermo AMOLED LCD da 3” in grado
di ridurre il riflesso della luce permettendo di vedere sempre le proprie
immagini in qualsiasi situazione.

Vero gioiello d’innovazione, Samsung NX11 presenta in dotazione uno zoom
i-Function 18-55mm F3.5/5.6 OIS e supporta gli obiettivi iFunction e l’intera
gamma di lenti Samsung. Tra questi ricordiamo uno zoom 20-50mm F3.5/5.6
i-Function e un obiettivo 20mm F2.8 i-Function leggero e dalle dimensioni
contenute per riprese panoramiche perfette, l’ottica pancake 30mm F2.0 ideale
per scatti in condizioni di scarsa luminosità, , un’ottica tele 50-200mm
F4.0/5.6 completa di stabilizzatore ottico.

Thursday, February 24, 2011

Samsung NX100 – Bean Pole Edition: Creative Meets Classic

On February 9, a somewhat unique model contest was held in Seoul, Korea. A ‘KOREA PHOTO MODEL CONTEST 2011!’ was held celebrating the launch of the NX100 Bean Pole Edition. The models who participated in the event had the stage to themselves with the NX100. What is the NX100 Bean Pole edition that received the spotlight on this day?
The popular NX100, which was announced last year, is differentiated in design and features, and promises quality photos for everyone. In particular, the i-Function lens enables easy adjustment of various features such as ISO (sensitivity) and WB (white balance) for a much better photo quality.
The creative outer design of the NX100 also distinguishes itself from the pack. The motive of a tree leaf is expressed in an elegant curve while ensuring better user convenience.
This NX100 collaborated with the Korean apparel brand Bean Pole to come up with the limited edition NX100 Bean Pole Edition in Korea. It is receiving good reviews!
With its accessible yet sophisticated image, Bean Pole has become a popular brand across various ages and its brand logo, PENNY-FARTHING, has its roots in the early bicycle which looks like two British coins placed on top of one another. The Bean Pole logo reinvents classic yet modern image of the UK.
Recently, Nicholas Hoult, an actor who appeared in films such as ‘About a Boy’ and ‘Single Men’, and the UK drama ‘Skins’, modeled for the collection, creating much fuss. The leading teenage star Nicholas and the British heritage of Bean Pole made a perfect match, well illustrating the unique feel of the brand.
The NX100 Bean Pole Edition half case (made from ostrich leather) has a classic design and its striking balance with the modern NX100 leaves the combo ever sophisticated. However, style is not everything. If you place the slim NX100 into the half case, it gives a better grip of the camera, making it easier to use the product, protecting it from scratch and from external shock.
The exclusive half case only for the NX100 will surely add to your personal character!

Samsung’s 2011 New NX Lenses are revealed!






Samsung has received positive reviews from different press by launching 30mm, 18-55mm, 50-200mm lens. By previously releasing a lens roadmap, Samsung had signaled that various models with improved features were on the way. Unexpectedly today, a part for the new NX lens has been released which NX users have been waiting for. Of course it’s not out in the market yet, and the exact release date and prices have yet to be revealed, but it’s possible to widely guess its design and function. Let’s take a look at the new NX lens through a video and pictures.
The 16mm lens is a light, compact F2.4 Ultra Wide Pancake Lens. The bright aperture of this lens helps to capture wider images even in low light and deliver a shallow depth of field. Its ultra wide angle is ideal for landscape shots and deep perspective pictures.


The 60mm Macro Lens features a Super Sonic Actuator (SSA) to deliver a fast, quiet Auto Focus (AF). It has F2.8 and as you could’ve guessed from the name of the lens, it is great for close-ups. Optical Image Stabilization (OIS) ensures steadiness and stability of every moment so you never have to miss the timing of that perfect close-up shot.



The ultra bright 85mm F1.4 Compact System Camera (CSC) lens features SSA, which like the 60mm lens provides fast and silent AF. It also includes Full Time Manual Focus which provides advanced photographers greater control over their preferred settings. This premium lens with bright F1.4 offers the ideal solution for capturing perfect and professional looking portrait pictures.



The 18-200mm multi-purpose Long Zoom Lens can be used diversely from taking landscape to portrait pictures. It features modes optimized for creating high-quality movie content with a single lens. Due to Samsung’s use of Voice Coil Motor (VCM) technology, the new Long Zoom Lens also has a fast and silent AF, which enables you to video important events without recording the sound of the camera’s AF. It also features OIS, which cancels out any hand movements and delivers crisp, clear images perfect for filming videos.
All of the lenses are compatible with Samsung’s unique i-Function system, which helps users easily create powerful effects utilizing the quick and convenient controls.
Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented, “At Samsung, we are committed to ensuring that we remain at the cutting edge of imaging technology, and these five new lenses are a testament to that ambition and the growing strength of compact system camera photography. These are products that a professional photographer would be proud to use, but we make them so easy to use that a novice could get amazing results every time, and that is a credit to our strong R&D team. We are continuing to innovate in this exciting market and we have more significant developments planned for the future, which will add to our growing strength in the compact system camera market.”
The release of these lenses with great features is exciting news to previous NX users who wanted various lenses, and also for those who used DSLR despite the weight and size for the diversity of lenses. How about taking wonderful pictures with the light and excellent NX cameras and lenses?

Thursday, February 10, 2011

The world Through Samsung NX10: Landon Nordeman in Barcelona




Samsungimaging Youtube channel
http://www.youtube.com/user/samsungim...

---- The world Through Samsung NX10 ----

The world is getting smaller. Technology is getting smaller too.
The new NX10 from Samsung packs all the power of a robust SLR camera into a form so compact that you can pack it wherever you go on our ever-shrinking planet-and be ready to capture the beauty and diversity of its people, the grandeur of its landscapes and the inspiration of its man-made treasures.

About the photographers : Landon Nordeman

Read more this story, visit here.
http://www.samsungnx10.nationalgeogra...

Get information about the newest review of Samsung cameras and camcorders.Learn more Samsung Camera/Camcorder,SUBSCRIBE!

Thank you for watching!

Monday, February 7, 2011

Samsung NX-100 Digital Camera and 20-50mm Lens






The Samsung NX-100 Digital Camera and 20-50mm Lens just made conventional cameras obsolete. Featuring the world's first i-Function lens, the Samsung NX-100 Digital Camera allows you to perform all your camera operations with the touch of a button, instantly providing spectacular results! Simply turn the lens and take a picture with shutter speed between 800 and 1600, bringing every shot into full focus with stunning detail and precision. The i-Function lens also gives you a one-step control of the exposure value and aperture setting. With the Samsung NX-100 Digital Camera and 20-50mm Lens, a single button will customize all of your functionalities, while unique indicator icons explain every feature. The Samsung NX-100 Digital Camera and 20-50mm Lens is perfect for the avid photographer, and great to take with you on weekend trips or special occasions. Now you can experience the easiest way to create spectacular images of the world around you! One look at the Samsung NX-100 and you'll instantly realize this is the high-quality, innovative camera you've been waiting for!

Sunday, January 30, 2011

AP Award Winners 2011

Amateur Photographer is world's oldest consumer weekly photographic magazine. British photography magazine amateur Photographer is published weekly since 10 October 1884. The magazine provides articles on equipment reviews, photographic technique, and profiles of professional photographers.
.Amateur Photographer of the Year (APOY)
APOY is an annual competition run by Amateur Photographer. Each years competition is run on a monthly basis, for the AP Award 2011 the magazine has announced the winners in several categories. There were 18 categories for 2011, 15 of which are for excellence in product design and function, two for outstanding people of our time, and a further category for god retail service.

Winner of Advanced Compact System Camera of the Year – Samsung NX10 and Winner of Entry Compact System Camera of the Year – Samsung NX100
I am very proud of NX10 and NX100. Using NX10 was the best way for me to feel the difference among many other cameras. Both are Samsung’s mirrorless interchangeable lens camera. Especially, NX10 gave me strong first impression when I saw the reviews of NX10. NX10’s mirrorless interchangeable lens is giving me many different experiences that I am not able to experience by using other cameras. What ever objects I take, photos and videos are always made in high resolution and easy to adjust the setting by just turning focus lens. So I never lose any shots. Except that, compact body, high resolution, and rapid AF sensor delivered me high satisfaction and fulfilled my needs.
In addition, AP praised the NX series as the best value for money. ‘It’s easy to use and has a nice grip and excellent image quality compare with other competitor’s products.’
Meanwhile, Samsung EX1 has been nominated for ‘Enthusiast Compact Camera’, and the i-Function Lens has been nominated for ‘Technical Innovation’.
A full list of this year’s star performers is published here.

Saturday, January 29, 2011

Samsung NX100 Review(Introduction/Ease of Use)

Introduction

The Samsung NX100 is the second new mirrorless compact system camera this year from Samsung, following the more DSLR-like NX10 model. In addition to a lighter and more compact body and a boost in ISO speed to 6400, the biggest innovation is the NX100’s lens. The i-Function button on the new 20-50mm and 20mm pancake kit lenses allows users to control the NX100 by scrolling through manual settings (shutter speed, aperture, EV, WB, and ISO) and using the focus ring to change the parameters for each setting. The NX100 also has a special i-Scene lens priority mode, which automatically selects scene options that are optimized for the lens currently being used. Just like the NX10, the NX100 has the same 14.6 megapixel APS-C sized CMOS sensor, 720p movie mode, dust reduction system and fixed 3-inch AMOLED screen. The NX100 also has a fast contrast auto-focus system, wide range of manual controls, a Smart Auto function which automatically selects the best shooting mode, and a Smart Range feature that captures detail in both the bright and dark areas of the picture. The Samsung NX100 is available in black, white and brown and costs around £449.99 / $599.99 with the new 20-50mm kit lens.

Ease of Use

Samsung may not have been first to market in the increasingly popular Compact System Camera category, but they're certainly making a big effort to capture as much share as possible. Following hot on the heels of the DSLR-like NX10 comes the release of the more compact NX100, which is smaller, lighter, less complicated and cheaper than its big brother. It uses exactly the same APS-C sized sensor as the NX10, which is around 1.5x physically larger than the Micro Four Thirds system, theoretically giving it the edge in terms of all-round image quality, whilst still maintaining a small camera body that is very similar to the likes of the comparable Olympus E-PL1. Since the launch of the NX10, things have moved on at a rapid pace, with Sony's NEX system also boasting an APS-C sensor and a much smaller body (although the lenses are bigger) and Panasonic's new DMC-GF2 making the overall size of a Compact System Camera and lens even smaller. With rumours of Nikon joining the fray, it's clear that the so-called CSCs are here to stay.
Just like the NX10, the Samsung NX100 is an unashamedly clear attempt to capture the mass-market, with an all-plastic body and 20-50mm kit lens with a plastic mount, which goes some way to explaining just how Samsung have managed to hit such an aggressive price point - a street price of under £400 / $500 for a pocketable APS-C camera complete with a lens is a real eye-opener, undercutting the main competition by some margin and competing with high-end compacts like the Canon PowerShot G12, Panasonic DMC-LX5 and Nikon Coolpix P7000. Despite this low cost, first impressions of the NX100 are positive, with the usual high build quality that we've come to expect from recent Samsung cameras - there really are no compromises here.
The NX100 sports a more futuristic look than either its main rivals or the traditional NX10, with a two-tone silver and black colour, rounded edges and a pronounced curve which forms the otherwise unadorned handgrip. While its more pleasing on the eye, we missed having something to get a real grip on, with the smooth plastic body proving difficult to hold firmly. On the plus side the NX100 does offer a logical and intuitive interface that belies the fact that this is a first generation product, striking a great balance between providing easy access to the main features and achieving an uncluttered control system whilst still managing to cater for both beginner and prosumer alike.
At 120.5 x 71 x 34.5mm, the NX100 is smaller and slimmer than the NX10, principally through the removal of the latter's electronic viewfinder and built-in pop-up flash. While the NX100's target audience probably won't notice the lack of an EVF, being more used to holding a camera at arm's length than holding one up to their eye, they will undoubtedly miss having a flash. This is provided for by an optional accessory (SEF-15A) which slots into the Smart Shoe on top of the camera, but it's an extra expense, adds to the bulk of the camera, and obviously isn't as well integrated as some of its main rivals. There's also an optional EVF (EVF10) which slots into the same connector, with the same caveats regarding cost and size, and you can obviously only use the EVF or the flash at one time. Neither are provided in the standard kit or were additionally provided for this review, so we can't comment further on their performance.
Two new lenses are being introduced at the same time as the NX100, the 20-50mm F3.5-5.6 and the 20mm F2.8 pancake, and both are available in kit form with the body. The standard zoom provides an unusual 35mm equivalent focal range of 30-75mm, not quite as wide or as long as most kit lenses. It also employs a lockable retracting design a la the Olympus 14-42mm (the Samsung lens is marginally shorter and a little lighter), which makes it easier to store in a coat pocket but slower to start shooting with the camera as you have to remember to unlock the lens (the NX100 prompts you to do this). Note that unlike the existing Samsung 18-55mm lens which shipped with the NX10, the new 20-50mm isn't optically stabilised, and as the NX system doesn't offer in-body stabilisation, this means that the NX100 completely misses out a key feature, something which compromises its effectiveness in low-light and also an important factor to bear in mind when comparing systems.

Front


Rear
Both lenses feature the new i-Function button, an innocuous looking addition to the lens barrel which when pressed activates a sub-menu of key options and allows you to change them simply by turning the focus ring. Consecutive presses of the i-Function button moves through the five available settings - shutter speed and/or aperture, exposure compensation, white balance and ISO. The latter two settings can optionally be turned on or off in the main menu, allowing a degree of user customisation. While the i-Function button does provide a quick way of accessing certain key settings, I can't help feeling that the idea is best suited to a camera with an electronic viewfinder where you can hold it up to your eye, press the button and turn the focus ring with your left hand, and grip the camera with your right. Holding the NX10 at arm's length to view the settings while pressing the i-Function button and rotating the focus ring just seems cumbersome, especially when you can also use the rear control wheel to perform the same actions, something that I found myself doing by default.
Large metal neck strap eyelets are located on top of the NX100 at the sides, with the rear dominated by the fixed 3 inch LCD screen. On the left side of the body is a large cover that houses four different ports - DC In, HDMI for connecting the NX100 to a HD television or monitor, Remote socket for use with the optional remote shutter release, and AV Out. Having all of these connections in one location makes perfect sense. Next to this compartment is a small innocuous looking button marked with a C, which actually activates the Optical Preview (essentially a digital Depth of Field Preview) by default and can be alternatively set to either One Touch White Balance or One Touch RAW+, allowing further user customisation of the camera.
On the front of the Samsung NX100 is a small focus-assist and self-timer indicator lamp, lens release button, and the metal NX lens mount. Located on the bottom of the camera is the shared SD / SDHC / SDXC memory card slot and battery compartment, protected by a plastic lockable cover. The BP1310 battery provides up to 420 shots under the CIPA testing standard, on a par with the NX100's main rivals. Also found on the bottom of the camera is a metal tripod mount which is commendably located in-line with the centre of the lens mount.
The NX100 has a built-in dust-removal system that vibrates the sensor 60,000 times per second to remove any unwanted specks from appearing in your images. By default this feature is turned off, something of an oversight by Samsung, so make sure to enable it so that it works every time you start-up the camera (it only takes about one second). You can also perform a manual sensor clean at any point.
The NX100 has a so-called Smart Shoe that will accept compatible Samsung flashguns (currently the SEF-42A, SEF-20A and new SEF-15A models) and other accessories such as the previously mentioned EVF and the new GPS unit (GPS10). Also found on top of the NX100 are the mono mic, on/off switch, a small dial for setting the shutter speed and zooming into and out of images during playback, and a tactile shutter button. There's a traditional round dial with a positive click for the different exposure modes, which is a typical feature of DSLR cameras and enables you to quickly change between the various options. The usual selection of Program, Aperture Priority, Shutter Priority, and Manual are available for the more experienced photographers, and the more beginner-friendly Scene modes, Smart Auto and i-Scene mode are also accessed via this dial.


When the new i-Scene shooting mode is selected, the NX100 automatically recognise what type of lens has been attached and suggests a list of scene modes to choose from that are tailored to that specific lens. While this helps to narrow down the usual vast number of choices, it would have been more effective if combined with the Smart Auto shooting mode, rather than being a stand-alone mode, as you still have to pick from the scene modes that are presented to you.
Smart Auto is Samsung's equivalent of the intelligent auto modes on competitors from Panasonic (its Lumix range), Sony (the latest T-series Cyber-shots) and Canon (Digital IXUS family). You simply point the NX100 at a scene or subject and the camera hopefully recognizes it from 16 commonly used presets and automatically adjusts its settings to deliver optimum results. This means that it's not necessary for the user to manually delve into scene modes to call up the likes of 'landscape' or 'flower', making the NX100's operation merely a case of point and shoot.
In practice the Smart Auto system works very well, with the NX100 usually picking the most appropriate combination of settings for the current situation. Obviously not all situations are covered by the 16 scene modes that the system uses, but it does work for the majority of the time. It makes it possible for the less experienced photographer to easily take well-exposed, sharp pictures of people, scenery and close-ups by simply pointing and shooting the camera and is more intuitive than the traditional scene modes (which are still available).
Completing the mode dial is the familiar Video icon. The NX100 can record high-resolution HD 720p 1280x720 movies in the 16:9 aspect ratio and standard VGA 640x480 or 320x260 movies in the 4:3 aspect ratio, all using the H.264 format at 30 frames per second. The Movie mode is accessed by selecting the Movie option on the shooting mode dial and then pressing the shutter button to begin recording. Only Mono sound is recorded during video capture via the small internal mic on the top of of the camera. The HDMI port allows you to connect the NX100 to a high-def TV set, but unfortunately Samsung have decided to cut costs and not include a HDMI cable as standard in the box, which means that you'll have to purchase one separately to take advantage of this camera's HD connectivity.
You can shoot movies using the Program or Aperture-priority modes, giving you some control over exposure, and you can also change the aperture during recording, albeit at the expense of recording the mechanism on the soundtrack. The NX100 offers the ability to use any of the 9 Picture Wizard settings during video recording as well as still images, which instantly lends an interesting art-house effect to your home movies, the self-timer can be used, a voice clip can be added, and the Wind Cut function reduces the unwanted intrusion of wind noise.
You can also use a zoom lens during recording with focusing set as for still images by half-pressing the shutter button. On the negative side, you'll find that if you choose continuous auto-focus, areas of the video will be blurred before becoming sharp again as the camera tries to refocus and the noise of the AF system is a little intrusive. Using manual focus is trickier but will ultimately produce better looking and sounding movies. On a more positive note, having the AF system is better than not being able to auto-focus at all, as with most current DSLR cameras that offer video recording. Hand-holding the NX100 during movie recording inevitably leads to obvious shake, so for best results you'll need a dedicated video tripod.
Turning to the rear of the NX100, the NX100's 3-inch, 614,000-dot rear LCD screen is very impressive, incorporating AMOLED (Active Matrix Organic Light Emitting Diode) technology that provides a number of key advantages over traditional LCD screens. These include easier viewing in bright sunshine and a very wide viewing angle, 10,000 times faster refresh rate than conventional LCDs, less power consumption and a high contrast ratio of 10,000:1.
Above the LCD screen is a small DISP button which cycles through the various display modes on the LCD screen and the accessory port for connecting the optional Electronic Viewfinder, protected by a removable plastic insert. To the right of the LCD is a familiar round navigation pad with four buttons above and two below. Starting at the top are very handily placed buttons for locking the exposure and setting exposure compensation, then the Menu button.
The main menu system on the NX100 is very straight-forward to use. There are seven main menus presented as a row of horizontal icons, much like Canon's DSLR camera range. Due to the large LCD screen and restricting the number of on-screen choices to six, the various options and icons are clear and legible. If you have never used a digital camera before, or you're upgrading from a more basic model, reading the easy-to-follow manual before you start is a good idea. Unfortunately Samsung have chosen not to supply it in printed format, so you can't carry it with you for easy reference.
The fourth button is the useful Fn, which provides quick and easy access to 7 of the most important camera settings, which are presented as a horizontal row of icons in the EVF or LCD screen. Used in combination with the four directions on the navigation pad that set the Focus type, White Balance, ISO and Metering, you really can access most of the NX100's key options with one press of a button, although changing them takes a couple more presses. Completing the rear controls are buttons for playing back and deleting your images, with the latter also doubling up as the Green button which is used in conjunction with other controls to reset them to default values, for example the exposure compensation.


Memory Card Slot

Surrounding the four navigation pad buttons is a circular control wheel which is used for, amongst other things, changing the aperture by turning from left to right and back again. As with the shooting mode dial, this is a common feature found on some DSLR cameras, so you'll be right at home if you've used a DSLR before - compact camera users will need to become accustomed to using this dial. In the Shutter Priority and Manual modes things are actually unexpectedly easy, as the Zoom dial on top of the camera comes into play. You simply turn the rear control wheel to to change the aperture and use the Zoom dial to set the shutter speed.
Unlike a conventional DSLR camera which uses a phase detection auto-focus system, the NX100 employs the same Contrast AF system that is commonly used by compact cameras. Experienced photographers will now be tutting loudly at the thought of having to use a traditionally slower system, but thankfully this decision hasn't resulted in a slow and unpredictable AF - quite the contrary in fact. The Samsung NX100's focusing speed is on a par with the speedy Panasonic G1 / GH1 cameras and most DSLRs. This means that it is noticeably quicker to lock onto the subject than the Olympus PEN series which crucially suffer from a 1/2 second lag. There were also very few occasions when the NX100 failed to lock onto the subject, especially when using the centre AF point, which can be usefully set to one of four different sizes.
There are four AF Area modes on offer, including Selection AF with a selectable focus area, Multi AF, Face Detection, and Self-Portrait Tracking, with Single, Continuous and Manual AF Modes available. The NX100 also has a useful AF Priority function that begins focusing as soon as you point the camera. Manual focusing is assisted by the 'enlarged display' function. Once you have selected manual focus mode on the lens barrel, turning the manual focus ring automatically increases the magnification on the LCD display, which is a big help in getting the focus spot on. This is real, non-interpolated magnification, very useful for accurate manual focusing - provided you find a way to steady the camera. The screen cleverly returns to normal magnification when you stop using the manual focus ring for a few seconds. Metering options include Multi, Center-weighted and Spot, while the ISO range runs from 100-6400. There are 6 white balance presets plus Auto and Custom settings and the ability to set a precise Kelvin value, and if you can't make up your mind the white balance, exposure and even the Picture Wizard settings can all be bracketed.
The start-up time from turning the NX100 on to being ready to take a photo is impressively quick at around 1 second. The NX100 successfully achieves focus most of the time with the 20-50mm kit lens, helped by the AF assist lamp - the NX100 doesn't have any notable problems locking onto the subject in low-light situations. It takes about 1 second to store a JPEG image, allowing you to keep shooting as they are being recorded onto the memory card, with a brief LCD blackout between each image. Storing a single RAW image takes around 4 seconds, but thankfully it doesn't lock up the camera in any way - you can use the menu system or shoot another image while the first file is being written to memory. The Samsung NX100 has a fairly good Burst mode which enables you to take 3 frames per second for up to 10 JPEG images at the highest image quality, or 3 RAW images. The interesting Burst mode shoots at 30fps for 30 shots with a single press of the shutter button, but only for 1.4 megapixel JPEGs.
Once you have captured a photo the Samsung NX100 has a fairly good range of options when it comes to playing, reviewing and managing your images. You can instantly scroll through the images that you have taken, view thumbnails (up to 20 onscreen at the same time), zoom in and out up to 7.2x magnification, view slideshows, delete and protect an image and set the print order. The Image Edit option offers a number of different ways to alter the look of an already-captured photo, including redeye fix, backlight, changing the photo style, resizing, rotating, face retouch and apply smart filters. The DISP button toggles detailed settings information about each picture on and off, such as the ISO rating and aperture / shutter speed, and there are small brightness and RGB histograms available.
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